West Minnesota Farmers Market Pricing Study
June 16, 2015
Is locally-grown food really more expensive?
University of Minnesota Extension found that farmers market prices during peak growing season were highly competitive with regional grocery store prices. The average price of a produce-only market basket (1 pound of all produce items) cost less at farmers markets than at grocery stores, costing consumers $12.85 and $14.33 respectively.
To research how prices for these commonly purchased foods compare across food outlets in West Central Minnesota, University of Minnesota Extension partnered with the Center for Small Towns at University of Minnesota Morris to collect price data for a market basket of goods at seven farmers markets, six mainline grocery stores, and two natural food stores during peak growing season in July and August 2014.